With the advent of digital technology, restaurants have been radically transformed. As that the burger restaurants also in the same path of marketing. All most all the restaurant owners do not depend on the traditional ways to market their burgers. In order to compile you with the field of digital marketing for your burger restaurant “founderactivity.com” loves, to offer this ultimate guide digital marketing strategy for a burger restaurant.
An active restaurant is not the same as a successful restaurant. However, the competition is fierce, and you need to get the right marketing for your restaurant, whether offline or online.
So as that the offline marketing strategies include radio quotes, newspaper collections, and hosting events. Restaurants Online marketing referred to Digital Marketing. Here the tasks are the creation of a restaurant brand through digital channels such as Facebook, Twitter and the web.
Anyway in this article, as we mentioned above we are covering the digital marketing strategy for your burger restaurant.
Digital Marketing Strategy
The Internet has completely hacked our lives. Therefore the digital marketing for restaurants has become the usual thing. It doesn’t matter with your restaurant size, it might be one of the best ways that you can grow your business.
Restaurant digital marketing is essential to target online reviews that directly affect your restaurant’s reputation.
01.Reasons why digital marketing for a burger restaurant
- Online marketing for restaurants is affordable and low cost. And also it has a huge reach. If you do not pay for online advertising or post promotion, it will be virtually free.
- Because of their great approach, online marketing channels can provide you with current and potential customers at the end of your marketing campaign.
- Having an active Facebook, Twitter, and Instagram account connect with customers both current and potential. Because of this, they can always contact you to improve your customer service if you have complaints or grievances.
- Customers usually express their opinions online, and keeping in touch with them helps them understand what a restaurant needs and what they have to say about you.
Digital Marketing Strategies for your Burger Restaurant
While planning your burger restaurant’s digital marketing campaign, there are many things you can do. Digital marketing for restaurants is not as easy as it seems and depends on many strategies you need to follow carefully. Here are some restaurant digital marketing strategies you need to pay your attention.
01. Search Engine Marketing(SEO Marketing)
Your first step in getting new customers is to keep their search results updated. The most successful restaurants should include your keywords whenever possible for digital marketing.
SEO is the process of improving your website so that search engine optimization results are high for keywords and phrases relevant to your burger restaurant. Here the following video will guide you to understand the keyword.
The more keywords you rank and the more you rank will lead more people to see your website and the restaurant. There are 65,268 Google searches performed in every second. The competition is to get on Page One of Google. Creating a blog can help directly to gain traffic for your restaurant website by using the keywords.
Here you can mention about the new offerings and the services at your burger restaurant. And also make sure to add delicious photographs if you are publishing the recipes. Because people love to look at the photographs and read the recipe.
Not only that, there are so many people who are actively searching for the products and services you offer as a restaurant. As well as they are searching for more of the top funnel contents. ,
You can develop your SEO by using below unique techniques,
- Create a blog on your site that is full of interesting and relevant content
- Make sure every page on your website uses local words and other forms of SEO coding
- Use both internal and external links
- Create a Google My Business Account
- Mention your contact information multiple times
- Improving titles and descriptions to boost CTR
- Use high-quality content
- Optimize page titles, meta descriptions and the content
- remove the things that slow down your site
Reasons to use
Often, when a user does a Google search, they do not click on the second page passing the first. Because they often find what they are looking for, which means that it’s very important to find a place for your business on the first page of the search results. So like that, less than 10 % of searchers advance to the second page of search results.
Since most users find their answers in the search results list, it is clear that you cannot rank the results on the second page. Although you have what people are looking for, you might be hidden from their view. So it is clear that more than 30 % of searchers click on the first result.
02. Pay-per-click (PPC) advertising
Another powerful digital marketing strategy is to pay per click advertising. And also it is a cost-effective marketing mode. There are so many people turning to the internet for all of their queries. For example “where should I go for dinner today, or lunch today” Then they type the ” burger restaurants in..” in the google. After that they willing to read the restaurants reviews, menus and order foods.
So PPC stands on such occasions. It is an advertising model that allows not only the restaurants but also all kinds of businesses to place ads on search engines. But pays only when the user clicks on the ads.
In order to start a PPC campaign, select the keywords you want to trim your ads and place a bid for each of those keywords. When your target customers are looking for restaurants like yours, your keyword and related phrases must be the phrases used by your customers.
Reasons to use
Google is handling more than 60000 searches within a second. On the other hand, more than two trillion searches within a year. That’s why many companies invest their PPC budgets into Google ads. And also the businesses earn $8 for every $1 spent on Google Ads.
Since PPC ads are targeted at keywords with the intention of the transaction, it is not surprising that many users purchase a product or service. However, it does show why PPC is a critical component of a broader digital marketing strategy. Therefore, users that click on ads are 50 % more likely to buy a product. For more details, you can go through following Google Adwords tutorial.
Followings are special tips for improving PPC campaign for your burger restaurant.
- Avoid the keywords that are broad matching
- separate search and content ad placements
- Test ad copy
- Track your return on investment
03. Content Marketing
Content marketing is a method of brand marketing. As you develop a content marketing strategy, your restaurant will support the brand message by creating and sharing relevant content. Content marketing connects your audience correctly and gives them something valuable, and they will remember you for it.
The purpose of content marketing is to attract, acquire, engage and retain restaurant customers. Content marketing is about creating and distributing valuable information related to your restaurant’s present and future dining experience.
Reasons to use
Content marketing is a long term and ongoing digital marketing strategy which provides an impressive Return on investment, or ROI ( Return on marketing investment ).
This includes customers for your burger restaurant and it generates 54 % more leads than traditional marketing. And also it increases your conversion rate.
Nowadays digital marketplace, users have to read or ignore your restaurant’s messages, promotions, or information. However, many people respond well to the restaurant’s information content, which is why content marketing is so important right now. Therefore, more than 60 % of users prefer companies that create content.
Here the below video shows you the content marketing tips for small business.
Why should you invest on Content marketing
- According to a study, content marketing is 62% cheaper than traditional marketing and generates about three times as much lead.
- It can be easily shared.
- You will build relationships with current and future customers.
- Content humanizes your brand and gives you access.
- You can reuse marketing materials and images.
- It’s the future of marketing in the digital age.
04. Social Media Marketing
Social media marketing focuses on building brand awareness and increasing conversion. Depending on your target audience and their platform preferences, a social media marketing campaign may include one or more social media platforms. Therefore, followings are the most popular platforms,
Apart from marketing your burger restaurant, this strategy can be used for advertising also. However, consider that for a burger business it might be better to focus on Facebook and Instagram. Because other social media platforms might be so professional. Or sometimes they are unsuitable for marketing a burger restaurant.
- Read Ultimate Facebook marketing strategy for small business – 2021
- Read Ultimate Instagram Marketing Strategy For Small Business – 2021
- Read Amazing LinkedIn marketing strategy for small business – 2021
Reasons to use
Users are willing to trust social media more than sharing content with friends and family. They also use it to connect with restaurants by highlighting a positive shopping experience or asking for help from your restaurant. So more than 65% of consumers use social media for customer services.
It doesn’t matter with the restaurant that you are operating on, word-of-mouth recommendation is powerful. Now, social media serves as a digital word-of-mouth recommendation store. If you are inactive on social media, you are excluding your burger restaurant from these marketing strategies.
Facebook marketing for burger restaurant
Facebook marketing for restaurants is a way to gain new customers and give back to existing customers. It’s more than just setting a business profile. But it doesn’t have to be complicated when you know the best way to use Facebook marketing for restaurants.
Within the 2.7 billion users on Facebook, 88% of people believe what even friends and strangers on Facebook say about the business. 70% of local business purchases can be traced back to social media.
Ways to use Facebook marketing
- Engaging with Followers on Facebook
- Remarketing Ads
- Boosted Posts
- Page Like Ads
- General Facebook Ads
- Instant Messenger Ads
Facebook marketing for restaurants will definitely help solve the problem of empty seats in your restaurant. But it’s more than just having a profile. Therefore, optimize your profile to get more orders. Connect fans and earn new ones. Run targeted Facebook ads to increase your access to sponsors. Keep rejoicing fans.
Followings are the proven marketing tips that you can use for Facebook marketing for your burger restaurant.
- Use hashtags
- Promote your page with Facebook ads
- reposting or recycling successful content
- booking widgets
- Include a like button across other platforms
- Schedule posts for the weekend
- Spread the word through email
- Post Videos
- Use Facebook Live
- Pin a post to your feed
- Use high-quality photos and videos with your content
- Share posts from your followers
Twitter marketing for a burger restaurant
Twitter is like a big group conversation and everyone has the ability to motivate and it can be a bit overwhelming. It might be your best salesman and also the best forms of advertising.
Once you have created an account you need to distinguish your self from everyone else.
- Present your brand- choose your Twitter username, profile images
- Build up a strong foundation
- Follow the others
- Start talking
- Drive traffic to your site
- Connect your online presence
- share online photos
- Organize your followers into conversation lists
- Use hashtags to expand the audience
Twitter restaurant promotions
- Ask for feedback
- Promote instant special menu for Twitter followers
- Try twitter Tuesday
- Offer insiders special deal
- Offer gift cards for the retweets
Instagram marketing for a burger restaurant
Instagram is one of the youngest social networking sites in the world with a majority of users under 25. It creates the perfect social network for brands or companies that target young, demographics. Small text photos and short videos work uniquely on Instagram, and when integrated with your Facebook and Twitter accounts, the same photos can be used across multiple platforms.
Instagram Marketing Strategy
- Switch your account to the Instagram local business profile
- Stay on brand
- Be searchable
- Overlap Instagram with other social media accounts
- Interact with followers and reward them
- Make your space and dishes Insta-Worthy
- Collaborate with local influencers to promote your restaurant
Followings are the top tips of restaurant marketing on Instagram.
- Create restaurant Hashtags
- Plan social media holidays using your burgers
- Stick to a consistent colour palette
- Use unique memorable Instagrammable brand icon or symbol
- Create Story Highlights
- Use flat lay photography
- Partner with other food bloggers and the influencers
65% of people are visual learners. Therefore they perceive visual information than the others. So Instagram is a visual platform which gives a huge opportunity for the restaurants to grab the attention of the customers and make them want to visit your restaurant.
05. Email marketing
Email marketing is one of the cost-effective marketing strategies for restaurants. It focuses on retaining existing customers and gaining new customers. And also it is a great technology for building brand awareness, remembering your company and encouraging repurchases.
The key component of email marketing is developing and refining your business while growing your audience. Like content marketing, email marketing focuses on providing valuable information to users.
More than 80% of companies use email marketing as their digital marketing strategy. Email marketing, with an average ROI of 4,400 %, offers significant returns. Its attractive benefits emphasize the potential of this digital marketing strategy to increase your revenue, brand awareness or client retention rates.
Email marketing is an online marketing strategy for restaurants that want more guidance as well as more revenue. Additional steps such as audience breaking, email designing and personalization can maximize the results of email marketing. However, email marketing will be able to create 50% more sales than the other lead generation methods that you use for your burger restaurant.
How to do email marketing for your restaurant
- Make a list of email addresses from your existing customers and community.
- Develop a marketing calendar or map
- research best practices
- Select an email marketing service
- No limit
- Cultivating relationships with customers
- A direct delivery machine
- revenue booster
06. Voice SEO marketing
Voice SEO is one of the newest digital marketing strategies. With voice search optimization, your burger restaurant optimizes existing and new web content for voice search. The goal is to earn a special snippet or zero points for your site in Google search results.
Voice search optimization aims to earn a specific snippet for keywords that are relevant to your target audience and burger restaurant. By ranking for location zero, your restaurant increases its online visibility to customers, which can lead to store visits, product purchases and more.
More and more people are buying smartphones and searching for voice-activated speakers with voice activating new and popular methods. As a result, it is one of the latest digital marketing strategies to be followed by companies.
Almost 50 % of adults use voice search each day. Therefore, analysts expect this percentage to rise further in the coming years. On the other hand, voice search optimization will be very useful for early adopters And also their websites may already be rated for specific snippets, which will increase traffic from customers in your target market.
More than half of voice-activated speaker owners want promotional brand content. Like email, customers want promotional content from brands. And also they want to know about your sales and new products. Therefore, investing in voice search optimization can benefit your brand and give companies these promotional options and voice-activated speakers.
02.How To Create a Digital Marketing Strategy For your Burger Restaurant
In order to launch a successful marketing strategy for your burger business here are the steps that you can use.
1.Define your brand
Your brand is the image customers have of your restaurant, so take the time to define it thoughtfully and early, before the market does it for you. That way, your restaurant image will be what you intend it to be. It should be strategic and intentional. Discover how to get your restaurant to stand out from its competitors in a positive way.
2.Build your buyer personas
Here you need to determine who are the people you need to reach with your restaurant. Buyer personas are a fictional person who represents your ideal customer or part of your audience. Their tastes, challenges and problems coincide with your audience.
However, think about user statistics as well as what motivates people to choose your burger restaurant, products and services.
3. Create your SMART goals
Use SMART analysis to make your marketing strategy. And also consider about your restaurant’s long term and the short term goals.
4. Choose your digital marketing strategies
Choose the best strategy for your burger restaurant. Focus on the techniques that give the most value to your restaurant as opposed to modern business strategies.
5. Set your digital marketing budget
You need to set your digital marketing budget. So as that you have to build a realistic budget. However, most businesses spend $ 2,500 to $ 12,000 a month on internet marketing.
|Email marketing search engine optimization (SEO)||$500 – $20,000+ per month|
|Pay-per-click advertising (PPC)||5-20% of monthly ad spend|
|Social Media marketing||$250 – $10,000/month|
|Website Design||$2,500 – $100k|
|Email marketing||$300 – $5,000/month or|
$0.1 – $0.5/email
6. Brainstorm your strategy
You need to guide your strategy to success by planning it effectively. If you are planning to create content, make sure to build smart content on your own. And also if you are willing to advertising decide your ad expenditure.
7. Launch your campaigns
After planning your digital marketing strategy you need to launch it realistically. Follow your plans and launch your business through channels. Make sure all your channels have appropriate tracking information.
8. Monitor your results
Monitor and measure the effectiveness of your strategies. Use tools such as Google Analytics, Google Search Console and Google Ads.
03.Benefits of digital marketing strategies for burger restaurant
1.Increase website traffic
With all the digital marketing strategies, the main goal is to increase traffic to a restaurant website. People are visiting a website for a reason. Even if they are looking for information about your products, how to contact your team, or read a recent article on your blog, they are not staying in your site coincidentally. It doesn’t matter with the way you are attracting your customers, you need to inform them about your offers.
2.Boosting brand awareness
While you are using digital marketing strategies for your burger restaurant, you might be able to get your brand in front of the customers. It may be through search results, social media platforms, email inboxes, or any other outlet. So it will lead, more people become aware of your brand.
3.Driving storefront traffic
If your burger restaurant operates a physical storefront, your main goal might be attracting more customers to your current location. Therefore, digital marketing strategies like SEO can help you with this. If you feel that digital marketing is not an ideal strategy, you may be completely in the wrong idea. It is a powerful strategy that you can use.
4.revenue and conversions
The biggest and most important goal of any marketing strategy is to increase revenue. You can increase your burger restaurants sales by improving your targeted audience traffic to your website and store, as well as partnering with a leading digital marketing agency.