Are you working to reduce Facebook activity and need more visibility for your small business? If you are tired of sitting in the shadow of competitors, try these Facebook marketing tips brings by Founder activity to break the competition.

Whether you are in the process of launching a new business or already have one, it is extremely important that you have a strong online presence for your brand. In order to do that, Facebook is a great social media platform. It has 2.74 billion monthly active users. In fact, Facebook is the largest social network connecting people around the world. Even if you only serve a local or regional market with your small business, Facebook is a powerful channel to reach a larger audience to gain market share from your competitors.

It seems impossible to complete without a big budget. But, actually, you do not need a big Facebook marketing budget to create waves. So, here are some of the simple and effective Facebook marketing tips to beat your small business competitors.

Guide to setting up Facebook for business

Actually, it costs nothing to set up a Facebook page. Once you have created your page, you can use it to publish content, link to your site, and communicate with customers for free. It makes the Facebook page an incredibly beneficial tool for any marketer working with a limited budget.

Before you can start using Facebook’s paid marketing strategies, including Facebook ads, you need to create a Facebook business page. So, the first step in learning how to use Facebook for business is to set up your Facebook page. So, this is how;

1. Create your Facebook page

Facebook pages are similar too a business profile. They are similar to profile pages but only for businesses, organizations, and causes. Adding as a friend connects you to a profile and you link to a business Facebook page by “liking” it and becoming a fan. If you create a personal profile for your business instead of a page, you run the risk of being shut down by Facebook.

  • Log into Facebook. You can log with your personal account, but your personal information will not appear on your new business page.
  • Choose your page type; business, community, or brand.
  • Enter your business details

2. Add brand images

Upload your profile and cover photos. Be sure to use the optimal image sizes for Facebook so they look better.

Add a profile Picture

Facebook marketing strategy for small business Add a profile Picture

The first step in giving an identity to your Facebook page is to add a profile picture. Any of your content is displayed in the search results and in the user’s newsletter, making it the main view of your page. Just consider your profile picture as your first impression. And be sure to choose something that is immediately recognizable. For instance, as you are a small business owner you can choose an image of your popular offering.

Add cover Photo

Facebook marketing strategy for small business Add cover Photo

A cover photo is a large horizontal image that extends to the top of your page. It should convey the identity of your page and can be used for special offers, business, or frequent updates. When you are updating your cover photo, you can add a sentence of text and a link in the description, if you are promoting a specific campaign.

3. Complete your page info

Facebook marketing strategy for small business Complete your page info

Edit your page info and fill in Description, contact information, extra options. There are 225 characters to describe who you are and what you do. As well. make sure to fill in all the ways you want people to be able to reach you.

4. Create your Facebook username

Facebook marketing strategy for small business Create your Facebook username

Your username helps people to find you on Facebook. When choosing your name; choose a search-friendly page. In fact, it will be your brand name. If possible, use a static username across social networks. Make sure to keep your page’s unique URLs handy.

5. Add a call-to-action button

Facebook marketing strategy for small business  Add a call-to-action button

An active button per call gives you a quick and easy way to reach out, shop for your products, or connect with your business.

6. Review your Facebook page settings

Your Facebook page settings give you custom control over who owns what on your page. Make sure you understand the privacy and security settings in particular.

So, that’s it. Now, your Facebook page is set up and ready to go. Let’s see the steps of the Facebook Marketing Strategy.

Steps to Facebook Marketing Strategy

#1. Set goals

Setting goals should be the first step in your Facebook marketing strategy. Think about,

  • What are the expected results from your Facebook marketing strategy?
  • Are you trying to increase brand awareness?
  • Are you trying to increase website traffic and improve your engagement rates?
  • Does gain the lead from your Facebook business page?

Whatever your goal is, you can adjust your Facebook marketing strategy. Not all Facebook marketing strategies are fit for everyone. Goal setting is how you ensure that your strategy meets your specific needs. So where do you start? When setting goals for your marketing efforts, it is a good idea to use the SMART strategy.

  • S – Specific
  • M – Measurable
  • A – Attainable
  • R – Relevant
  • T – Timely
LinkedIn marketing strategy for small business Define your LinkedIn Marketing Goals SMART

For instance, instead of affirming that your goal is to increase brand awareness, your goal may be to gain 1000 followers in three months. This is smart target so it can be easily found and measured as it is precise, it is realistic, and it is timely.

#2. Identify Target Audience

If you do not reach the right people, then Facebook marketing is useless. That’s why it’s so important to get the right target audience! Whether your target audience is grandparents, players, or graphic designers, they are on Facebook. You need to know how to find them. If you have a basic idea of who your target audience is, you can start building an audience in Facebook ads.

In fact, getting to know your target audience is the key to reaching it. This is because the more your followers know you, the more relevant content you can create and the more likely your ads will resonate.

Keep in mind that reaching your target audience should be more than just providing content to the maximum number of users. To get the most out of your Facebook marketing efforts, your goal should be to capture the attention of your followers and direct them to conversion. To achieve that, you need to define your audience’s personalities.

How to identify target audience?

There are hundreds of words to target people. Remember that you can use any combination of targeted methods listed below.

  • Location
    You can target your audience by state, region, zip code, country, etc.
Facebook marketing strategy for small business How to identify target audience?
  • Demographics
    Demographics are data related to a population such as age, gender, income, marital status. Facebook offers a number of demographic options.
    Here’s Facebook usage among key demographics.
Facebook marketing strategy for small business  Facebook usage among key
  • Interests
    Interests are really helpful in defining a target market.
  • Behaviors
    This is a very cost-effective way to target, for example, showing ads to people who have recently visited your site’s price page or subscribed to your blog.
  • Engagement
    Engaging is when someone comments, likes, or follows you or your pages on social media. If someone recently likes your Facebook or Instagram post, you can let them show you your ads on Facebook.
  • Partner connections
    This advertising system displays ads based on the behavior that users remove from Facebook.

Not only these factors, there may be lot of targeting methods according to your preference.

#3. Set your budget

Once you have identified your target market, The next step in your Facebook marketing strategy is to plan your monthly budget. In fact, if you want to make money, you may have to spend some money. But, when it comes to Facebook’s marketing strategy, it is true. As long as you want to put some money behind your posts and ads, you can put your page in front of people who may have never heard of it!

You will want to look back at the basic goals you set for deciding which elements to budget for. A typical Facebook marketing budget includes a page with ads, translations and/or lead generation ads, enhanced articles, and content design. When it comes to ads, there are several types of Facebook ads.

Image ads

Probably, these ads may be the easiest Facebook ads to create. It means using a visual image and providing a copy of the ad. Be sure not to use too much text on your real image, or your ad will be less provided by the Facebook algorithm. These ads can be used for many things such as advertising awareness, product marketing, or service highlighting.

Facebook marketing strategy for small business Image ads

Video ads

Video ads are very similar to image ads. Facebook recommends using 15 seconds or less of video as a useful intervention for your ads, and the percentage that exceeds this length is reduced. Try to tell your story or get your message across in 15 seconds.

Facebook marketing strategy for small business Video ads

Slideshow Ads

Slideshow ads are like alternative video ads. Facebook lets you use multiple images to create a slide show for your ads. Use any image to highlight your products or services. In fact, Facebook even has the level of creating ads to influence ads on your slide show and music!

Facebook marketing strategy for small business Slideshow Ads

Carousel Ads

These ad types let you display up to 10 pictures or videos in your ad. This is a good ad if you want to highlight the different parts of your business or the products you sell. Users can swipe through the carousel in their leisure time to view your message. Some advertisers have used them skillfully to tell a story!

Facebook marketing strategy for small business Carousel Ads

Collection Ads

Collection ads are another great way to highlight your product or service. People on Facebook who tap your ad can search and explore your products or learn about certain product categories. These are very attractive types of ads and encourage users to explore your brand instead of just looking at the ad they see in their feed.

Facebook marketing strategy for small business Collection Ads

Canvas Ads

These ads are the ad type on Facebook that is optimized and designed for mobile phones. In fact, this is a full-screen experience separate from the code for users who click on your ad. People can watch your videos, photos, carousels, turn their phone pictures into pictures, and browse pictures with tagged products/services. Collection ads fall under canvas ads but they are a bit special.

Facebook marketing strategy for small business Canvas Ads

Lead Generation Ads

Are you in the business that operates generating leads? This may be the type of ad that you are looking for. This type of advertising helps to capture the Facebook user information that can be used in your CRM software. You can ask for the information you need but remember to limit it to what you really need. People do not need to give too much of their information.

Facebook marketing strategy for small business Lead Generation Ads

Offer ads

Offer ads are the das that help to increase your sales on the Internet or in-stores. However, you can use offer ads in the picture, video, or carousel format. Actually, these ads will help you to highlight your discounts or to inform people. However, Users who request an incentive to use it will receive an automatic reminder when the transaction is nearing expiration.

Facebook marketing strategy for small business Offer ads

Post engagement ads

This type of advertising is something you know as boosted posts. When you publish content to your Facebook page, your followers will see it, but you will not see new audiences unfamiliar to you. So, you might want to turn your bookmark into an ad that can serve a new audience!

Generally, These types of ads are good from a social witness standpoint. People who follow an ad interact with your post before posting an ad. So, if you are raising that position to a new audience, those new people can be seen through the people, likes, ideas, etc. that are already working with your brand.

Facebook marketing strategy for small business Post engagement ads

Event response ads

These types of ads are to promote your event. You can choose who these ads target based on their gender, age, location, and what they like. These types of ads increase awareness and provide a simple way for people to connect with your events. Once connected, the event is automatically added to the user calendar. These ads will find out how many people have responded to your invitation.

Facebook marketing strategy for small business Event response ads

Page Likes

If you want to increase the number of people who like your Facebook page to expand your organic access, this is a good ad to use. You can use both videos and pictures on your page. Make sure you have attractive content and a reason to like your page.

Facebook marketing strategy for small business Page Likes

So, once you have target your audience, and set your goals, you can choose an ad according to your budget. Choose a type of ad that can directly impact your sales.

In fact, creating content on Facebook is technically free, but if you want to hire a marketing company or employee to create posts for your business, it will cost you money. That way the content of your budget is essential but highly recommended. If nobody sees your content, it is nothing though you have great content. Thanks to Facebook’s current algorithm, only a very small percentage of your followers will keep your articles truly organic for years to come.

In some cases, less than 2% of your followers may reach the organ organically. This is where boosting your posts comes into play. A small portion of your budget can be used to increase posts so that you can see more of your followers. Audiences can raise posts that go beyond your followers.

Now you know what your budget should consist of, but how much should you spend on each part? There is no clear answer to that question as every business has different objectives and different financial methods. The best way to find out it is, determining your ROI. If it is positive you are on the right path and it is negative, you may have done some adjustments.

#4. Post engaging Content

Now that you’ve planned your budget with your goals and audience in mind. It’s time to start drafting content to post on your Facebook page. It is better to planning posts about a month in advance and maintaining a regular post schedule of up to five positions per week.

This way you can expand the topics you post, plan for future holidays or events, and keep your post consistent. As well, by planning the future content, you are publishing only high-quality content whenever possible. The last thing you want is to announce something in a hurry.

Not only Google but also Facebook also loves to content with pictures. Actually, it is a good idea to include an image, info, video, or gif with every post. On average, Facebook posts with pictures will get more than without pictures, double the number of engaged audiences. That way, users are more likely to share the content of the post with the video and get organic intervention than a post with still images.

Further, you can post various things to generate lots of likes, shares, comments, and increasing click through to your website. Consider these killer ideas when you are posting.

Pose a Problem and Ask for advice

This type of post is a great way to reach your target audience. Actually, people love to answer questions and solve problems. As well, if you ask them a question, they will be grateful for the help. You can ask,

  • I need to make a change in my business and I am looking for your help…
  • What advice can you give to a person who is struggling to…
  • What would you do if…
  • One of the customers has a question about…can you help?

Take the feedback you get and turn it into a blog post. This will add new ideas to your content and give you something else to share with your Facebook audience!

A contest Post

We all love a good contest. There are tons of great contest apps you can use to activate your competition and get emails to add to your list! Something like a good double, right?
Some contest ideas,

  • Comment and win -ask your audience to answer questions
  • Fan of the week contest
  • Submit a photo contest – Choose best photo
  • A game puzzle contest
  • Guess the price contest
  • A referral contest

Not only those ideas, but there are also so many creative contest ideas on Facebook, in order to drive traffic. Use your creativity and make your Facebook marketing strategy so successful through those.

Run a poll or survey

Running a poll or survey is a great way to generating valuable insights from your audience. If your poll or survey has added interesting data to your audience, share the results in a separate Facebook post. You can use it as an alternative to poll.
Some ideas for polls or surveys;

  • What are your favorite products…
  • What products would you like to see us offer…
  • Who helped you in…
  • What strategy has worked best for you when…

Live videos

Another tactic you can use to talk to your fans is Live videos. So, increase your exposure to newsfeed is to share live videos. The truth is, Facebook has found that live videos get an average of 6 times as many interactions as regular videos. You can go live for,

  • Product demos or tutorials
  • Behind the scenes
  • A contest give away
  • A product launch

A challenge

Bringing a challenge can be a great way to bring your audience together, get them engaged, and help them feel less alone. Just post a simple challenge, a strategic thing they can do to solve a problem or overcome an obstacle.

So, here are only a few post ideas. You can do more and more things to keep engaged your audience. So, try them and try to be successful through your marketing strategy. In general, the more you post, the better. Not all of your followers will see your every post. However, no one likes to bombard the brand with regular posts, so it is better to post on Facebook 3-10 times a week.

When creating the perfect content for your small business Facebook account, is to keep your tone consistent. Do you want your brand to be magical? Heartfelt? Serious and informative? Whatever path you take, stick with it to make your Facebook content more friendly. It helps one person write all the transcripts rather than switching between employees.

#5. Plan equally engaging ads, and optimize your Facebook Ad Campaigns

Many of the same strategies behind creating Facebook content can be used to create quality Facebook ads. You just have to be more discriminating with the help you render toward other people. Anyhow, when it comes to images there are few more rules in Facebook ads.

The image size and ad for a Facebook translation ad are 1200 × 628 pixels and 1200 × 444 pixels, respectively. As well, no more than 20% of these images can contain text. This can be a little tricky to find or create images. You can cover your marketing campaign by hiring a good marketing company or graphic designer.

In the case of an ad copy, the call to action depends on the purpose of your ad. Whenever possible you should have all three of these components in place for launch to maximize profits. However, the font size of a Facebook page like ads is very thin and this is not always allowed. No matter what type of ad you create, keep in mind your target audience and make sure that the call to action is clearly defined in the final sentence.

#6. Monitor Daily

Once you have designed your posts and created your ads on an efficient budget, the next step in our Facebook marketing strategy is to start monitoring your Facebook account. It is better to monitor your account on a daily basis to respond to comments or messages on your Facebook Messenger. And ensure that all your content is properly published.

Actually, people love interacting with brands. 71% of consumers who have a positive social media connection with a brand will recommend it to others! If you fail to respond to comments and slow response to messages can discourage Facebook users from connecting to your account.

Make sure to respond to all comments in some capacity, even just by “liking” them to admit the commenter. Spam comments can be hidden along with abrasive, rude, or angry comments. However, we do not always recommend hiding negative comments. At those moments, other like-minded people can learn from your responses and they are not at risk of getting annoyed by ignoring the disreputable customer.

In fact, Properly caring for the Facebook comments of angry customers can prove to be a great customer service opportunity! Always be sure to express your gratitude for the positive comments or reviews. This can increase the chances of someone becoming a recurring customer or recommending your company to their friends.

Facebook marketing strategy for small business bad comment on facebook ads negative comment

Another advantage of daily monitoring is that it detects errors quickly. Even with spelling checking and proofreading, grammatical errors can slip through the cracks. Monitoring your posts after they are published will help identify bugs before many people see them. Another reason to monitor your Facebook is to improve your response rate.

Track, Measure and Refine

Facebook marketing is not a strategy to forget it. You need to monitor and measure performance so you can see what worked and what didn’t. This reveals how you can improve your strategies in the future. Facebook offers to find audience participation through Facebook intelligence units.

In addition to monitoring your success, it is important to use information about what works and what should not be adjusted to your Facebook marketing strategy. The data will show you what to do next and the tactics you need to change. Through a continuous loop of goal setting, measuring results, and changing your strategy, you can improve your performance over time.

So, accordingly, as you can see there is so much to learn about Facebook marketing, it all seems a bit overwhelming at first. The good news is you can start without investing a single penny. Get involved in more sophisticated strategies and payment businesses when you get special status.

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Uditha Sanjaya
Uditha Sanjaya, owner of "Founder Activity" has been passionate about business since he was 14 and started his own Online marketing group in his home garage. Now His unique talent is helping B2B and B2C companies with unique lead-generation campaigns.

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