Marketing

Snapchat Marketing for Freelancers – Step By Step Guide

As long as freelancer starts their career it’s hard to get clients in the 1st place. that’s why you need to use marketing strategies to market your products. Did you know you can also use your favorite app to do that? Snapchat is increasingly becoming more and more famous day by day. Let’s get to know how to market your product and services on Snapchat.

Create a Snapchat Business Account

First of all, you need to create a business account. This is the 1st step for getting in.

Want to know how to do it step by step ?; Take a look at this video below.

How to Promote Your Freelance Business on Snapchat

After creating an attractive business account you can create Ads and let people visit your website or whatever you want to visit at. for example you can link your Fiverr or Upwork profile to it. or else it can be your business website.

the picture of creating a snapchat ad for  marketing a freelancing business

Add videos, Pictures, and Your previous Works to your Add. Select a suitable Headline, It’ll be different depending on your work.

Snapchat Ads

According to Forbes, the expenses of digital marketing are rising up. As u are a beginner, your budget for marketing can be not big. Whereas, you want to find out which are the best places you can market your products at the lowest prices or for free. Then, you have come to the right place, I’m going to talk about what Snapchat ads are, and whether Snapchat Ads suit your business. Snap ads play the main role in your target. When it comes to getting clients to yourself.

When talking Creating Ads option and you’ll see two ways to create your Snapchat ads. It’s Instant created and Advanced create.

create ad option in snapchat

Instant create is a simplified way to create a Snapchat ad in a few minutes. I generally recommend using the advanced create a flow to give you enhanced features access to all ad objectives within Snapchat and full control over your campaigns.

There are different types of Snapchat Ads

Snap Ads

Snap Ads can be both videos or static images. it appears on “Discover” or in between your friend’s Stories. This is a fantastic awareness-raising choice.

Snapchat Collection Ads

Collection Ads have two Types. Such as the Standard collection ad and Dynamic Collection ad. There’s a slight difference between them. Four products are shown in clickable tiles in an image or video that is part of a standard collection advertisement. The only thing that is different between a Dynamic Collection ad and a Standard Collection ad is that a Product Set is used to dynamically generate the product feed from the Catalog.

Snapchat Story Ads

Story Ads are something you can find in the ‘Discover’ section. To view up to 20 consecutive Snap Ads, users can click the Story Ad. This can be a great opportunity for freelancers out there to grab clients for themselves.

Use Snapchat Ads manager to Reach Audience Who is Looking For Freelancers

Snapchat ads manager is a self-serve advertising platform that lets you easily create launch and manage Snapchat ads that reach a global audience.

In manage Ads, You’ll find performance data for your ad account. from here you can view your ads at the campaign ad set or ad level and see the results that correspond to each one.

manage ads option in snapchat

The Business Help Center is the perfect place to find answers to all your common questions. it’s an online learning portal where you can develop your expertise regarding all things on Snapchat.

business help center in snapchat business account

Under the Events Manager, you can track and manage all event sources and view your event activity for your website or app. This is also where you can set up your Snap Pixel.

events manager option in snapchat business account

Audiences are where you define the target customers you want to reach on Snapchat from there you create and manage your custom audiences as lookalike audiences and saved audiences.

audiences option in snapchat

Inside the Apps option, you can import and verify your apps by creating a snap app id and configuring it with your mobile measurement partner.

Catalogs allow you to manage your product inventory through a manual upload, product feed or by connecting to an e-commerce platform like Shopify to sync your products.

Click on Creative Library to begin designing and managing ad content here you can select your ad format, fill in your ad details, upload a Catalog and more.

Finally, click on Audience Insights to better understand snap chatters and create a saved audience to use in your ads. also you can use Reports to track campaign performance and results by creating custom reports that contain cadence, filters, dimensions and metrics.

Creator marketplace is where you’ll find top freelancers to collaborate with on new content for your Snapchat ads. Their creator marketplace gives businesses a chance to discover and partner with top AR lens creators.

Create a Snap Pixel

The Snap Pixel is a piece of JavaScript code that helps advertisers measure the cross-device impact of ad campaigns. with a snap pixel in place, advertisers can track How many snap chatters take action on their website after seeing their snap ad.

Have issues with Creating a Snap Pixel? Watch This video for the full Guide ;

Benefits of creating a Snap pixel As Freelancers

It’s really important for freelancers to create a Snap Pixel if they’re hoping to market their services from Snapchat. Here is why?

  • Distribution of the budget based on performance

The Most Interesting Fact about Snapchat Ads is It’s cheaper When compared with Others. If you’re Freelancer Who Looking to get clients and Market Your Freelancing Business for affordable Charges. This will be a Great Option for you. They also offer Users Various Plans That You can select Most Suitable one for You according to Your Budget.

  • Finding the relevant audiences

Another awesome Feature in Snap Pixel is Custom Audiences and Lookalike Audiences. In there you can customize your audience in different ways on specific actions they made on your business.

Tips to manage your Snapchat Business account

Managing a Social Media Account is Always Challenging. Specially, When you get to have a lot of messages from Your Clients. Quick Responses would attract more clients to you.

There are Some Major Tips to make it easy for you to manage your Snapchat account.

  • Do some competition research
  • List your goals
  • Make a calendar of your content
  • Establish the glance and tone of the brand
  • Engage other Snapchat users in conversation
  • Utilize the tools on Snapchat to produce interesting content
  • Use sponsored AR lenses to your full potential
  • Create a sponsored Geofilter
  • Use Snapchat’s various ad formats to promote your business.
  • Targeting a particular audience with ads
  • Keep up with the most recent Snapchat business features.
  • Make it simple for customers to contact your business

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1 Comment

  1. The Best Article I read on this Topic.It’s really useful and Worth reading it. Thank you.

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