Inspired by our increasingly digital world and flexible workforce, coworking spaces continues to grow in popularity. But, how can operators generate more leads ad get more people through the doors? Undoubtedly, this can be a nut that is hard to crack, as lead generation is multifaceted and does not depend on a single method or tool.
Coworking operators have many ways to maximize lead generation for their spaces. Here, the most important factor in obtaining quality leadership and attracting the right is an ongoing process. So, if you have a coworking space or if you looking to create a coworking space, you have to learn the ways to cast those empty chairs. In this article, Founderactivity is going to cover strategies that you can use to fill your own coworking space.
- The distinction is the key
- Create a website
- Local marketing
- Web to lead options
- Killer content
- Coworking space SEO
- Create social media accounts for your coworking space
- Advertise using PPC advertising
- Email engagement and sales campaigns
- Social proof and reputation management
#1. The distinction is the key
There is no doubt that Coworking spaces are becoming increasingly popular. An important aspect is how to separate your space from the rest. Before proceeding with a coworking space marketing strategy, you must first identify why you should use your space more than others.
First of all, you need to identify the benefits your coworking space has, over your competitors. Is it your services, amenities, community, or industry niche? In fact, by looking at the differences between your space than your competitors, you can definitely increase your success. In order to be different, you need to get more granules than you get for aesthetics or a “beautiful space”. The goal is to market that is not easily reversible.
In fact, your members or prospective members are looking for something uniquely personalized when considering your space. Maybe it’s a sense of networking opportunities, community, or wanting to know more about how they run their business. Instead of giving “space amenities”, take time to listen and value your members.
In order to make it different from others, you can,
- Pick an accessible location
- Allocate space for phone booths and meeting rooms
- Have amazing Wi-Fi
- Alternate seating choices
- Provide phone and address services
- Stock up on basic amenities
- Have an outdoor area
- Offer niche services
- Get partners
- Cultivate a community
- Decorate it accordingly
Unless you figure out the ways of differentiating your coworking space offerings from your competitors, you will not get members to your space. So, it is essential to think about how could your coworking space can improve and make sure to do what you can as much as you can. Differentiation is the key!
#2. Create a website
Once you have developed your niche, you need to make sure your customers are constantly informed of why you are changing and the value you can give them. Actually, your message should be reflected in all your marketing strategies. Creating a professional website is a great option for this.
Creating a carefully planned website can improve your coworking space lead generation, increase your conversion rate, and improve your google rank. A coworking space website serves as a doorway to the community you are creating, and its design should stand as a convincing and obvious sign that your members belong.
In fact, building a community around a brand is tough. But, a great website can be a great step for it. You can use the platforms like WordPress.com, Wix, Drupal to make your coworking space website. You can quickly catch the ideal consumer’s eyes with a great website. Especially, don’t underestimate the impact of a website that can have as a part of a sales strategy for coworking spaces. As we know, First impressions are everything!
#3. Web to lead options
Once you have achieved your potential lead to your website, it is important to keep them moving down the sales funnel, willingly by engaging with them and encouraging them to schedule a tour. In order to fulfil it,
- Web chats:
arrange a live chat option on your website so users can easily chat with your agent. It also captures their name and email address.
- Contact us form:
Allow users to contact you after hours or ask a series of questions that you can respond to by email or phone.
Provide a newsletter with helpful tips and information; This is often the first step in gaining leadership in your support space.
- Phone number:
Make it easy to reach out to possible leads to reach out. You do not have to depend on online communication alone. In fact, a live answering service is a great way to connect with your potential customers.
So, you can follow these when you creating your website, in order to reach web to lead options.
#4. Killer content
Downloadable content is a must for your coworking space online lead generation. Usually, it takes the form of a blog or a series of articles on a social media channel. Not only this helps to approach improve your SEO (Search Engine Optimization), but it will also give you plenty of content to include in your newsletter and social media, broaden your reach in the online domain.
Actually, downloadable content is certainly a useful tool to convert users into actual leads. As an example, you can consider creating a whitepaper or e-book and putting it behind a web form where users have to provide their name and email address to access the content.
#5. Coworking space SEO
Getting and running your website is half of the battle. You need to make sure that you invest proper care and attention in optimizing your site for search engines. If your site loads slowly, run poorly or is not optimized well for mobiles, you may find it difficult to show up in search engines. Since your coworking space is a local business, by taking advantage of how users are searching for solutions to their problems you can easily attract new customers for your coworking space.
#6. Local marketing
After you have completed your messaging and you have created a great user experience on your website, it’s time to start your coworking space marketing plan. Here are some of the crucial websites that will start directing customers to your websites.
Google My Business
In fact, 90% of searches in the United States are done on Google. So, by listing and verifying your spaces with Google My Business, you can greatly enhance your visibility for Free. Automatically, Google shows your local workspace to customers who are looking for your services, especially in your area. So, there may be nothing better than that.
Coworking Listing Websites
In addition to Google My Business, you can take the advantage of relevant directories that enhance the visibility of your support space. They will help you to increase your reach.
In order to generate leads for your coworking space, online visibility is essential. Range your coworking space with relevant local, national, and industry niche directories are a great way to enhance your workspace’s lead generating.
Social media is a great place to distribute your message out. If you used it right, it will help you to gain more traffic to your website as well as your coworking space. You can use Facebook, Instagram, Twitter, and LinkedIn to generate more leads.
Have an attractive profile
Actually, the first impression always makes an impact. So, use high-quality attractive images. Ensure that your location and contact information are well displayed on your page so people can easily find you.
The best way to use social media is to be more social by creating communities. Coworking spaces usually attract people from different backgrounds with different ideas and space is the only thing that connects them. Therefore, when you create a community or organize social events, you encourage interaction between members and thereby build a support space to actively help its members.
Be active and responsive
Create and publish regular content. Follow your notes, schedule a time, and follow it. When your audience knows when to expect your social media post, they will respond in a better way. Social media is a marketing channel and a place where people have connections so you will have to respond in a timely manner.
Post relevant content
Relevant content gives value to your audience and the audience wants you to follow useful and interesting content and engage in social media. Post things about your own business; Post pictures showing your members’ businesses, your services, and facilities. Give your audience a reason to connect with you, and then an attractive audience will eventually share your content and support space with its peers.
Keep these in mind and remember social media is a marketing channel ad point of contact.
#8. Advertise using PPC advertising
If you work on SEO campaigns, why do you need to pay for advertising? Unluckily, SEO takes time and coworking terms are very competitive. Unlike its SEO partner, paid marketing as its name implies is the process of paying for impressions or clicks. Paid advertising will ket you to immediately show to you target customers on the platforms they use daily.
#9. Email engagement
Email is another tool you should have to improve your user connection and lead generation. Use email to send a monthly newsletter or notify your users when your support space has a special offer or announcement. Properly covered, it will withstand a lot of adverse conditions.
Email marketing is one of the selected tools that can be used to support coworking spaces in their affiliate marketing strategies. It is incredibly valuable and provides great direct access to individual members or prospective members between their personal and private communications. Targeting marketing through emails is a great opportunity to bring your customers and make repeat sales to the same people.
However, enticing customers is also an easy way if you are not careful about your content. Poor email marketing can cost your company a lot of money and give you a bad reputation among your customers. Not only is this a negative return, but it also means that you have lost the opportunity to sell gold to put your space ahead of the competition.
In fact, email marketing can achieve wonders for your space, if you done it correctly.
#10. Social proof and reputation management
It is important to get the social proof of your concept. This means, asking users to rate your coworking space on Google, and on social media directories. The fact is, social proof is a powerful circumstance because potential leads will see your coworking space working for like-minded people, so they are more likely to experiment with your space. It also shows that you really care about your concept and your customers.
After all, your members are your target statics and your biggest advisors. In fact, your ratings help to rank you on the local standards.