In the world of designing, social media is a vital marketing tool for interior designers. Also the rest of other designers. It helps to connect with targeted audiences, build brand awareness and find new clients. However, not all design professionals know what platforms have their gains and how to reap all the benefits of using social media. With various types of social media platforms, it is a bit hard to keep up with all the social media outlets. Therefore, we at founderactivity have made an Ultimate Guide of the Best Social Media Platforms For Interior Designers.
Despite the uncertain times in which we live, there is something that cannot be denied. Social media is more popular than ever. During periods of obligatory self-isolation, people turn to social media for human interaction and see the long-term potential of brands investing in these platforms. Social media is not only a place to showcase your work and expand your network. It has also become an increasing e-commerce route and it is even more important to have a polished presence on social networks relevant to interior designers.
Pinterest For Interior designers
Pinterest is the number one social media platform for interior designers. More than 300 million people use Pinterest and almost 50% of Pinterest’s users use the platform to find and shop for products. As the very first thing, it helps to think of Pinterest as less than a social media tool and also more of a search engine.
Second, Pinterest is different from other social media platforms and users generally prefer to skip ads. Also, 83% of website users are women and 43% of them use it to design their dream home. It makes Pinterest a real gold mine for interior designers. Therefore, unlike other social media platforms when people use Pinterest, they do research and shopping and leave inspiration and ideas for their dream home.
Design professionals at Pinterest should choose a business account that provides access to analytics. Then that they can identify their target audience. It also allows you to share more detailed promo pins and so-called “rich pins”. If you are using a blog, you can pin images from it and add a link to the blog.
The following video will show you how to create a Pinterest business account. If you have a personal account you can switch it into a business account. It will lead you to access your analytics and it allows you to see which of your pins are popular while learning about your audience.
Take a look at the following Pinterest accounts of Alyssa Kapito Interiors and Studio McGee interior designers.
Though Pinterest looks like that it is all about the visuals, it doesn’t make it so. It is a visual search engine that cannot be used to search our brain waves. Therefore, add a keyword after your name. Create a board for Pinterest that is reserved exclusively for your blog posts. If you keep it on the first board on your account and it will allow your peeps to find your content without any disturbance. Also make sure to pin long images not short ones. Because long images can stand out on Pinterest.
Use text overlay on one image for pinning
This might be a difficult one for some interior designers because most of them are not interested in overly texted posts. The most ideal reason for this is they allocate a lot of time in creating their blog post. However, they work better than a normal photo because it’s like a big mark that goes through nutrition. It helps the user to explain what is behind that link. It also helps you get keywords to your PIN that are good for searching.
1. Keywords in descriptions
It is important to understand what information or labels Pinterest draws from your site to their site. You need to know where that information is located, including the keywords and descriptions of that section of your website. In the caption, you can add a description, a photo credit, keywords and hashtags.
The hashtag on Pinterest seems to work better than normal information. You go to their search bar, type some hashtags you would like to use in a post and then see what comes up. You need the hashtag to be popular and show outfits with similar content.
3. Use vertical images in your blogposts
Vertical pins take up more real estate than the horizontal images on Pinterest. Because they are more likely to catch a pinners eye.
Instagram for Interior Designers
Though the interior design is a virtual business, Instagram is one of the best social media platforms to showcase your work. There is no wonder interior designers love Instagram. Rooted in aesthetics, Instagram is a visual playground for designers that provides instant and confident inspiration. Not only have the creators been fascinated by the great treats on Instagram, but your followers will also love it too. Instagram has over 800 million monthly users.
Steps on setting up a Business Instagram account
1. Set up your account
As the first step, you need to create a powerful Instagram business account as best as you can. Not a personal account. If you do not have a personal Instagram account, you can add a new account. If you do have an account, you can switch it into a business account. The following video will show you how to create an Instagram account for your business.
The most important way people can find you and know what you are doing is your Instagram username reflects your business name and your account is set up for public viewing. If you want to use your Instagram for business, make sure that your username matches your business name and your brand. Because it might be difficult to find you by your clients if you use different names. Take a look at the following Instagram profiles of the best interior designers in USA, Jeff Andrews and Bria Hammel Interiors.
Next, you need to craft a compelling Instagram bio. Your profile’s bio will be the first impression that your followers get about you and what you are going to do. It is enough to limit your bio to 150 characters. Your bio needs to include hashtags, some sort of call to action, a trackable link. And also make sure to add “interior designer” to your bio as a keyword. And also your website URL. Add an Instagram profile picture with 110×110 pixels.
2. Create the right kind of content
As the next step, you need to create engaging content. Your posts should reflect your brand. Create content that is relevant to your resort that attracts your ideal audience. Any form of content marketing is about getting to know your audience and creating the right kind of content that will attract them to your offer. Instagram is no different. Always you need to post high-quality content. Because quality is more than you think. Otherwise, how many you are posting is not will help you as much as the quality of them.
Avoid posting images of grainy, poorly lit, blurry or non-aesthetic. Your profile page should be compact and have the same current as a well-designed room. Your colour scheme may vary but your photos should have a central theme, sophistication or feel and link to each other and the brand.
Post more content of your work and also you can report from other users, try to highlight your own work and write a caption with at least three sentences for each post.
The key Instagram tip for the interior designers is to create that inspires the clients and the rest of the followers. That means every post you post on your Instagram business account must be engaging within the followers. If you post such attractive content, people will like your ideas, comment and share. Here’s how you can create your content and make it more functional.
- Leverage user-generated content
- Ask your users a question
- Show a tutorial
- Go behind the scenes
- Create a photo collage
- Use a daily hashtag
3. Post at the right times
There is a right time for you to post on Instagram. because over posting surefire way to turn off your followers. Generally, the best time to post is 11 am-1 pm and 7-9 pm. The best day to post on Instagram is Thursday. Instead of posting when you remember, schedule Instagram posts. You can use your Instagram insights to further information. And also the tools like Hootsuite, CoSchedule or Sprout Social.
- Sunday: 10 AM – 2 PM
- Monday: 9 AM – 5 PM
- Tuesday: 8 AM – 6 PM
- Wednesday: 5 AM – 3 PM
- Thursday: 5 AM– 4 PM
- Friday: 9 AM – 10 AM, 2 – 4 PM
- Saturday: 9 – 11 AM
4. Follow the right people
If you want to get the attention of the followers on your Instagram account, the more you follow in your niche will lead the more your posts will show to them. Therefore, it will be beneficial for you to follow them,
- Accounts you prefer to do business with
- Your ideal clients’ accounts
- Accounts-related to your niche
You need to include each your post maximum of 8-20 hashtags. Users can search for Instagram posts using hashtags. This means they can find your account to follow. Using the right hashtags for your interior design business is a great way to attract new followers.
To become visible in searches, use generic hashtags like #Deco, #Decor, #HomeDecor, #Decoration, #Interiors, #HomeStyle, #Home, #HouseGoals, #InteriorStylist. Directly use 3-5 of these. Then use some of your brand keywords.
Facebook for Interior Designers
There are prominent chances for you to use Facebook as n interior designer. And also most of the people are pretty familiar with Facebook. If you already have a Facebook page for your business you can use it for connecting with your followers. Here are the reasons, why to use Facebook as your social media platform.
- It is a popular platform
It has 2 billion daily active users. And also it is the world’s third most visited website and fifth-most downloaded free app in the App Store.
- Target Your Ideal Client
You can target your ads to specific demographics based on age, location, or family size.
Even though you are a newbie to the interior design industry, you can still take advantage of the power of Facebook marketing. It is said that you can start marketing on Facebook for as little as $5 a day.
1. Create your Facebook Business Page
Before you can start using paid marketing strategies on Facebook, including Facebook ads, you need to create a Facebook business page. So, the first step in mastering how to use Facebook for business is to set up your Facebook page and optimize it. Here the following video will show how to create a business page.
Take a look at the following Facebook pages of Abigail Ahern and Kelly Hoppen.
You need to create a business profile, not a personal profile. Then choose your page types such as business, brand or community, public figure, or any option. After upload your profile and cover photos. Be sure to use the optimal image sizes for Facebook so they look better. In desktop view, your profile will displays at 170×170 pixels and 128 x 128 pixels on smartphones. Ideal sizes for cover photos 851×315 pixels. And also your photos might be high-quality photos. In order, to avoid any compression or distortion, upload a JPG or PNG file.
Look at what Kelly Hoppen does, she has a clear photo of her profile picture and CTA image as cover photo.
After that, you can create a user name which can be up to 50 characters long. It will help your customers to find you on Facebook.
Once you have set up your page, there are many ways you can optimize it, just as getting a valid URL. This will give you an easy-to-read page link that you can post elsewhere. Therefore, when you use a specific URL, your profile page can be searched not only on Facebook but also on Google. Google associates it with the keywords of your website. Plus, it has a more professional look also.
In every business page, there is a CTA button. There are options to play around with. Plus, you can link these CTAs to the things like a landing page on your website, a contact form, a video, or an opt-in page. But it depends on your conversion goals. You can choose one or more from the,
- Contact Us
- Play Game
- Sign Up
- Watch Video
- Book Now
- Use App
Here take a look at the different types of CTAs used by the Greg Natale, In/Out by Arent & Pyke, Darren Palmer.
3. Use Facebook tabs
There are customizable little sidebar tabs, that include all applicable information about your brand. And also, sometimes it is another way to include a CTA. Take a look at Greg Natale Facebook page. There are separate tabs that include information about them, videos, posts, and a community page, which tell you even more about the company.
And also they have an active community page.
They have included ab additional CTA in the tabs for Subscribe to Newsletter.
When you after creating content after optimizing your profile. Here you need to Follow the 70-20-10 rule.
- Post original content 70% of the time
- 10% of the time need to post self-promotional content
- 20% of the time should post contents relevant top your followers’ interests.
Types of Facebook posts
There is no need of sticking to just one type of contents. You have the power to test out different formats that will your audience get attracted.
#1. Facebook text post
Text-only posts may not direct people to your site or drive translations, but they can be used to stimulate engagement on your page.
#2. Facebook photo post
These are a great way to showcase your products and services, especially if they have a high visual appeal or something that people should use to fully appreciate them.
#3. Facebook video post
Through videos start playing automatically, even a clip that is only a few seconds long can be a good way to catch someone’s eye. Watch Abigail Ahern’s video.
#4. Linked content post
These posts are often the easiest Facebook post. All you have to do is copy and paste a link into the status box. Facebook automatically generates meta description and photos. That means you get a post that looks great with very little effort.
5. Consider using other Facebook tools
1.4 billion people use Facebook groups in every month. You can use Facebook Groups to show your expertise and provide added value to your followers. It will lead to building trust within your followers.
- Facebook chatbot
20 billion messages exchange with business every month. It is important for quick replies.
- Facebook Business Manager
It allows you to manage your organic paid posts and work effectively with team members, outside contractors and agencies.
With all together here is the Facebook marketing strategy in 7 easy steps.
- Define your audience
- Set goals
- Plan your content mix
- Optimize your Page for engagement
- Use other Facebook tools
- Track your performance
Powerful Tactics For Interior Designers To Dominate Social Media
Finally, here are the powerful overall tactics that you can use as an interior designer to dominate social media.
- Fill Out Your Profile
This should be the first thing you do when setting up your social media accounts. However, I’m increasingly seeing that people do not forget to fill in their profiles completely or to edit and update them again.
- Follow/Like Other Accounts
Following other designers, bloggers, or people with a strong interest in interior design will tell you that you followed them, so they can check your profile and follow you if they like what you see.
- Add Your Social Media Accounts to Your Welcome Email
This welcome e-mail series is a great place to entice your email subscribers to follow your social accounts, they are more likely to follow you on your social platforms and have already shown an idea to like your business.
- Get a HelloBar
Hellobar is a great tool for adding an active call to your website to direct traffic anywhere. It can be via the pop-up or slider at the top of your website, showing the social profile your audience wants to follow.
- Add a ‘Follow Me’ Link into Your Email Signature
Having this link in your frequently used email signature makes it easy to attract more followers as you go about your daily email duties. So follow your social media about autopilots.
- Run a Giveaway
This is a great way to reach new audiences, grow your social followers and reach your existing audience. Cool apps like Rafflecopter, Gleam or Kingsumo Giveaways can be used not only to enhance your social presence but also to improve your email list.
- Ask and Answer Questions
It is tricky on social media platforms. However, some people still frequently ask questions of their followers and it completely shakes them off on Facebook and other platforms.
- Pay to promote your Account
It’s not really the best use of your marketing dollars. However, if you are interested in following your social media, there are many platforms that make it easy to legally ‘buy’ by promoting your account to targeted individuals or interests.
- Comment on other pages as your page
This is a great way to reach for your customers. Therefore, make sure to take part in other pages. So, find complementary pages and accounts and like them as your page.
- Post consistently and frequently
For people to understand that you are worth following, you need to have a clear agenda for your account and fill it with amazing representations. Keep in mind that the representation of Pinterest is more appropriate.
- Use the Right Hashtags
Make sure you know the most popular interior design hashtags for your resort is very important for growth. Check out some new ones and see how commitment changes, do your research and see what works best for you.
DESIGN WITH STYLE.