More than 86% of the population spends at least once a day on social media and social media is becoming a big part of our daily lives. We all know how powerful these social media platforms are for businesses in almost every sector. Local retailers face stiff competition from supermarkets across the UK and social media can be a force to be reckoned with. Therefore, if you are holding a grocery store here is the complete guide on Social Media Strategy For Grocery Store.
If you still haven’t social media presence for your Grocery store, you are missing a huge opportunity to reach your customers who are spending their time online to make the purchases. Social media has become the new word of mouth today. And also it has been able to have a decisive impact on consumer brand choice and purchase decisions. At the same time, the traditional media is steadily declining and it is predicted that printed newspapers will not be in circulation for another five years. Thus, it is essential for entrepreneurs to start taking social media seriously in order to reach out to their customers.
Before you start, you need to make sure that you are in the right platforms. If you want to see the success of your grocery store social media strategy, start by identifying where your audience can reach social media. So as the first thing, you need to identify your target market. Who is likely to shop at your grocery store? You need to define such qualities like age, gender, occupation, location, and more.
So as you are running out a grocery store, you will have a multiple of customers. You can build a presence on social media platforms like,
#1. Instagram Marketing for Grocery Store
If you need to increase your brand awareness and have engaging customers to boost sales, Instagram will be one of the important that you can use for social media marketing for your grocery store. Instagram is a top social media network with 200 million Instagram users visit one business profile each day. If you want to take advantage of the power of Instagram to build an audience, add more traffic to your site and generate more qualified sales, you can use the following steps.
Creating Engaging Instagram Content
the secret behind the successful Instagram marketing strategy is engaging content. That means every single post that you publish in your Instagram business account has to be engaging. If you post such engaging content, people will like, comment and share your posts. Here’s how you can make your content and make it more engaging.
- Focus on your audience– It is the basic, understand your audience
- Review your competitors’ top content– Analyzing your competitors’ content is an easy way to find out which content rings are closest to your audience.
Your Instagram Profile Page
The way you set up your profile page has an impact on how people find out about what you do, who you are and what you have to offer.
1. Create a compelling bio
Your bio is something of your store’s identity. It’s more powerful because you do not have more than 150 characters to use.
Here is the bio of Wegmans Food markets in America. 23 words, 135 characters.
Walmart bio contains 15 words and 74 characters.
14 words and 100 characters are used in Market Basket grocery store.
2. Add a keyword that is highly searched and matches your brand
If you have researched your keywords, take one of your keywords and add it to your profile.
Here Wegmans food store uses their bio to tell what are they sell in their store. “Delicious recipes, easy meals, incredible products to keep your family happy & healthy”.
3. Use Instagram copywriting tips to attract visitors
Apart from the character limitation, you can use your bio to attract new customers.
Here the Trader Joe’s store starts with “Your Neighborhood Grocery Store“.
4. Add a CTA
Your Grocery store’s call to actions is what takes your followers from your profile page to your site. So as that you can offer or mention a discount.
Here the Kroger features a link in their bio that sparks curiosity.
Hashtags have become a meme in the field of marketing. They represent the ability for any social media user to find a topic, idea, or “shared trust” at any time. Consider that when people search for a hashtag, really they are looking for just a painkiller or something that entertains them.
Here the Market basket store uses hashtags in their posts.
Geo-Tag Instagram Photos
Instagram’s geo-tagging feature was great even before the 3.0 update. This is because it allows the user to transfer local information simultaneously to Facebook, Flickr, Twitter. After 3.0 users can still geotag and upload their content, but now the Instagram app also includes a photo map of user-profiles showing where the photo was taken. Therefore, you can use Geo-tagged Instagram photos of your grocery store.
Establish a posting pattern
When you run a blog, it’s a good idea to establish a regular pattern of posting. If you post every day for two weeks in raw and post the following two or three times, this mismatch will not make your customers happy. They usually expect something from you. They do not know exactly when it will come, but they know it is near. It is important to have the integrity of the position, keep this in mind as you prepare your plan.
#2. Facebook Marketing for Grocery Store
Facebook is a great platform to add value to your audience and showcase what you need to give to your customers. About 80% of your content should receive a positive response from your audience: make them smile, make them think. Do you have any interesting information about a new product? Have you seen a great new recipe that you know your audience will love?
The other 20% could be promotions, deals on the latest products or certain items. After all value-added content, your audience will perceive it as a ‘hook’ for a clean sales message. Above all, if you produce great content for them to enjoy, they will feel indebted to you and be tempted to offer you.
Facebook should be the information hub of your industry but it acts as a small website for your grocery store. The catalogue represents contact information and the location of your website as well as the value and value of the company. If you have an online store, it should be easy for Facebook fans to find what to buy.
Understand your audience
Learn how to talk to people by knowing who you are talking to. If you know what attracts your audience, your Facebook marketing will be more profitable. You can use Audience Insights to learn more about your customers and prospects.
Create a business Page, not a personal profile
First, you need to create a business page to represent your grocery store, not a personal profile. Pages are similar to personal profiles but include unique tools for businesses, brands, and organizations. What they can’t do for a personal profile Your fans may want to see your updates in their newsletters. You need to choose the right category for your business page.
Here is the Wegmans food store Facebook profile.
Get a vanity URL
Once you’ve set up your page, there are many ways you can optimize it, but the first thing you need to do is get a valid URL. This will offer you an easy to read page link and you can post it in other places. When you use a specific URL, your profile page can be searched not only on Facebook but also on Google. Google links it with the keywords of your website. Plus, it has a more professional look and never hurts.
Here is the Wegmans about info and its URL.
Optimize your photos
Choose a profile picture that is easily recognizable to visitors, such as your company logo. Identifying and liking are especially important when searching on Facebook. Your profile picture is painted at the top of your Facebook page and is a thumbnail that appears next to all your Facebook page updates, so choose wisely.
Facebook’s page layout allows you to display an 851 x 315-pixel cover photo at the top of your business page. You will want to optimize that cover photo to capture the attention of new visitors, learn more and provide a mobile-friendly experience at the same time ensuring that you follow the Facebook page guidelines. You can use your photos as an opportunity to showcase your brand to your audience.
There is a CTA button on every Facebook business page. You can use the following CTA options on your business page.
- Contact Us
- Book Now
- Use App
- Play Game
- Watch Video
- Sign Up
- Shop Now
And also you can link these CTA options to the things like a landing page on your website, a video, opt-in page, or contact form. It depends on your conversion goals.
Use custom Facebook tabs
You can use little sidebar tabs on your profile. Though they are customizable you can use it as another way to include a CTA. And also you can include other pertinent information about your brand. It helps to answer questions that your customers may have before making a purchase. Take a look at this example from Wegmans Facebook page. They have included different tabs that include information about them, videos, posts, and a community page, which tell you even more about the company.
Follow the “70-20-10” rule
Create a balanced post which will get the most engagement. You do not need to stick to one type of content. This is your chance to try out different styles that your audience will love.
- Post original content 70% of the time
- Post up to 20% of content that interests your followers
- Create self-promotional content 10% of the time
Benefits of Facebook marketing for a grocery store
- An accepted and affordable online marketing method.
- Getting more customers online.
- Introducing discounts or promotions to attract and retain online buyers.
- Develop a positive attitude towards the store.
- Launch new products and items online.
#3. Twitter Marketing for Grocery Store
Twitter may have a smaller user base than Facebook and Instagram, but it is a useful social media network for the marketing grocery store. When using Twitter as your social media marketing strategy, you can actually go out and find members of your target audience and start talking to them. Being able to find and contact local people who do not know about your store is invaluable to small businesses. That’s why Twitter is so much more than a content platform.
We strongly recommend that you create a Hootsuite account. If you’re serious about getting a positive return from your social media management, you’ll get a Hootsuite. Because it will not cost you anything.
Customize and brand your profile
When someone searches your company’s let them automatically know it is yours. That’s mean you need to customize and brand your Twitter profile. Therefore you can use your logo, colours, and any other recognizable and memorable details you want to incorporate. There are several things where you can customize your profile.
Your Twitter handle is your username. On the other hand, your company’s name. So your followers, customers and fans can easily search and find you on the platform. Take a look on the below Twitter profiles of Wegmans food markets and Kroger grocery store. When someone tries to find your name, they use your handle to find your page. Therefore, keep your names consistent across all social media profiles. Because the name you use that is different from your brand or company name, your followers will hard to find you.
Your Twitter profile’s background image is the header on your Twitter. You can choose to use your logo or other branded images to create a unique image for your title. Recommended dimensions are 1500×500 pixels for your header. Take a look at the Headers of the Wegman food markets and the Kroger grocery store.
Your Twitter profile represents every step of your company platform, interacting, posting and tweeting. The image above your biology may include your logo, company initials, or a picture of the CEO. Most of the customers may interact more with your Twitter account than a physical store. Therefore, your profile picture must be more recognizable and memorable. Going with the logo is not a common thing, it nurtures brand awareness. When someone interacts with your Twitter account, they become more familiar with your logo and recognize it when they see it elsewhere. Look at the Walmart and the Wegmans Twitter profiles.
The Twitter bio gives a brief summary of what everyone who visits your profile expects to see in 160 characters or less. It can include your mission statement, a blur about what your company is doing, or funny and action packaging.
Below your profile picture and bio, there is a place where you can enter your URL to direct traffic to your website.
Same as the URL, you can enter your company’s birthday or company launch date. Then your audience will know your business on a more personal level.
Curate your feeds with Lists
There are specific days or times of day when Twitter users are most active, which means they are actually more likely to connect with your posts. Identifying and publishing within those hours and days will give you more emotion, enhanced activity and tons of clicks.
According to Buffer, tweets posted on Fridays, Saturdays and Sundays have higher CTRs than other days of the week. Some studies have shown that the best time to post is between 12 and 6 PM. Others suggest that the best time to work is Monday through Friday from 12 noon to 3 PM. When we look at the time of day, retweets have been shown to be highest at around 5 PM. Through the clicks, it seems that the best times are around 6 PM.
Keep hashtag use to a minimum
Tweets with hashtags get 2x more engagement. But tweets with more than two hashtags are down 17%. So it is very important to use the right kind of hashtags without overusing them. You can use Twitter analytics to find the most popular hashtags.
Use creative CTAs
The whole idea behind Twitter marketing is to speed up sales, generate a lead, increase clicks and increase downloads. Creating posts to drive these actions, when used sparingly, can greatly increase your performance. Adding CTA to a few tweets is the quickest way to do this. Some of the phraes are
- Visit our site
- Learn more
- Follow us
- Shop our sales
- Download here
#4. LinkedIn Marketing For Grocery Store
If you are looking to develop new relationships with suppliers or other businesses, LinkedIn is the place to be. Depending on the size of your store, a company may want to set up a LinkedIn page, but make sure your personal profile is not scratched. You can create a list of people you want to talk to through LinkedIn searches for people with the job title you want.
Customize your public profile
Make your profile more professional and easier to share by customizing your LinkedIn public profile URL. Instead of a URL with confusing numbers at the end, it will look nice and clean. You can do this by editing the public profile and clicking on the URL and then clicking View Profile. Here you can change your URL to something like your first and last name or business name. Assume it has not already been taken by another LinkedIn user.
LinkedIn recommends a background image size of 1584 x 396 pixels, which should be a JPG, PNG or GIF file under 8MB. Tell people about your vision, mission, values and present a description of your products and services in three or four short paragraphs. The copy should be natural and written under your brand name. Google previews your page up to 156 characters. And also make your description SEO friendly by including keywords. And add your location. Add a button to your profile in order to encourage action. Access to the website, contact us, learn more, sign up and sign up are among the options.
Let people know that your LinkedIn page is up and running. If you have employees, send an email with news with the company. Let them follow the page and let them know how to add it as a workspace. Share pride. And connect visitors to your company’s thought leaders. Give potential customers an understanding of your culture. Promote your page within your customers. Use all your digital contact locations such as requesting a newsletter, social media, website and the following. As you do so, tell people things in common, from job opportunities to LinkedIn Live sessions.
Posts with photos and videos generally work better on social media. This also applies to LinkedIn. According to LinkedIn, posts with pictures get 98% more comments than those without. LinkedIn finds that it works well for custom college pages that contain 3-4 images per post. Custom images are more relevant, so avoid stock images if you can. You can upload PDF, PowerPoint, or SlideShare presentations to support your articles.
You can upload a video. As there is more engagement for videos on LinkedIn than any other type of content. The advantage of LinkedIn native video is that it plays automatically when someone scrolls over it. Like its partner, it does a better job of getting someone’s attention. Plus, hosting videos are prioritized by the LinkedIn algorithm.
Here are the best uses of LinkedIn for business positions:
- Share timely and relevant content
- Tag people and pages mentioned
- Add a ProFinder Badge to your profile
- Take advantage of the blog and website links on your LinkedIn profile
- Add, remove, and rearrange sections of your profile
- Call out key stats, points and quotes
- Lead with a question to prompt responses
- Grab attention with an image or video
- Take advantage of LinkedIn Endorsements
#5. Pinterest Marketing for Grocery Store
Marketers target Pinterest users by sharing content that we can no longer afford. With over 250 million people on Pinterest, why are marketers reluctant to come on stage? Not to mention that 90% of users look at the content of the network to make purchasing decisions.
To market to your target audience, you need to create a Pinterest business account.
By selecting the appropriate category for sharing your content, users who want to find similar content for your business can find more of your pins and boards. Users can go to the “Categories” section of any part of the platform to find specific categories on Pinterest or to see all the content related to the topic they are looking for.
Branded images without faces receive 23% more pins than those with faces. 75% of interest users prefer to watch branded videos. If you have the budget, pay to use Pinterest’s promoted video feature. Share pictures and videos that actively show your products so visitors can easily imagine using them.
By using keywords across your profile, posts, pins and boards, you are more likely to appear organically in users’ feeds and searches. The keywords and phrases in Pinterest relate to specific niches that users are looking for. Here are some places where you can add keywords to Pinterest to improve your rating opportunities through searching,
Places where you can add keywords
- Pin descriptions
- Bio and profile
- Board descriptions
- Board titles
Add hashtags to your content. The hashtag on Pinterest helps users identify pins and boards for a specific topic they are looking for. When a user clicks on a hashtag containing pins, all the content they have posted so far is taken to a page that can be seen on the platform tagged with that particular hashtag. You should add hashtags to your pins, boards, and promoted content to ensure maximum visibility.
All pins are the same width and have unlimited length. A good size for the shooting is 736 × 1102 pixels for a normal pin. It’s not too big, not too small. The Pinterest template on the canvas makes sizing your images a lot easier.
#6. Snapchat Marketing for Grocery Store
Snapchat can feel intimidating because it is different from other popular social media sites used by many marketers. Marketers are not sure how to use the platform, how to connect with their audience, and what kind of content they should use. Snapchat is officially seen as another platform that businesses and marketers can add to their marketing path. For some, it’s time to breathe collectively. While this can be overwhelming for some businesses, it is always a good idea to have a platform that provides new opportunities and ways to connect with our target audience. It has approximately 191 million daily active users.
Types of content
You can share pictures on Snapchat, take them instantly with your camera phone and edit or upload your saved photos. The best way to view photos is with a photo viewing template. As long as the video is kept for less than ten seconds, the video can be shared on Snapchat. They can be edited the same as the images.
Snaps are images or videos that are sent privately and exclusively to specific users. After users look at them for the time allowed, they “expire” and disappear. Instantly on the left side of the main screen. Another thing is stories, which are images or videos that you share with your followers. They are good for mass distribution. Find them on the right side of the main screen
- Drawing tools
- Text Add-ins
Settings and features that you can use to enhance your success on Snapchat
- Having your profile public- Make sure your profile is set to public instead of private. Then, click the ghost in the upper centre of the main screen. From there click on the red star in the upper right corner.
- Change view time- You can manually adjust the display time of your pictures, allowing users to view longer or shorter than the default ten seconds. The more time you spend watching it, the more connected you will be.
Platform ad coupon codes are one of the best tried and true tricks. There are several ways to do this. In addition to being a great incentive to deal with coupon codes and real, cheap sales, they offer another benefit: they can be tracked. You can see how many people are responding, and then you can see how many people are actually using the coupon code. This is a valuable privilege as it can be difficult to find the parameters of Snapchat.
If you work with influencers, you can include a Snapchat acquisition in your content agreement. Allowing influencers to accept your Snapchat account on a daily basis will encourage their audience to follow your account. Influencers will promote the acquisition of their accounts, helping to drive traffic to your page. Your goal is to increase traffic, then Snapchat will help direct users to your site. The platform recently added the ability to add links to your Snaps, which work very well when promoting products and offers on your website.
Build anticipation. Is something happening to you now, or is something happening soon? Make as many assumptions as you can in anticipation and take advantage of it. You can share images and videos of the preparation of new work.
Invest in paid advertising
If you have an advertising budget and a large audience for Snapchat, Snapchat ads can be a lucrative part of your social media marketing strategy.
The app uses ad tappable tiles to connect with products that users can directly shop for. These shop ads are best suited for the grocery store.
Filters and Lenses
Filters and lenses are Snapchat features. These Snapchat features belong to its advertising platform. In addition to the cost of making a filter or lens, you can also pay for sponsored filters or lenses distributed by Snapchat to your target audience. The more your distribution budget, the more you reach with your filters or lenses.
Story ads appear in Snapchat’s Discover section and as ads. With story ads, you can create 3 to 20 picture or video ads. These are full-screen ads that usually act as calls. Many of these ads contain an attachment that allows users to swipe to another site.