This means that car dealers cannot exist unless they are cheap. However, this is really true for every business, from a neighbourhood dry cleaner to a mega-retailer like Walmart. In-car sales, shopkeepers may be tempted to believe that they are making the most money from the business.
The used vehicle department represents only 31% of total sales from dealers, but the profit margin of used car sales nearly 25% of dealers gross profit.
- Average profit margin- 10%
- High-profit margin- 20%
- Low-profit margin- 5%
With the decline in new car sales for the first half of 2019, the used car market will certainly lead to the current growth in cars. The proliferation of new models, the bursting customer base and low volatility. So these factors should make selling used vehicles an easy way to make a profit. Running a small business also represents a series of different challenges. The profitability of used cars, in real dollars, not as a percentage is generally smaller than that of new cars. Additional costs can have a profound effect on lower levels.
The solution is to improve profit margins that mean more money in your pocket. More money means more money to grow your business, more time to do the things you love and less worry about achieving goals. Here are tips to improve profit margins.
Tips for Increasing Used Car Margins
Choose the Right Vehicles for Your Market
In an ideal world, every vehicle sells quickly with an optimal profit margin. It is not often the case in the real world. Smart dealers use data to determine which vehicles should be stored. You want more than just a “gut feeling” on the market today. Use your real-time market data tool to answer the below questions.
- Which models have sold the best for your dealership?
- What are the top-selling vehicles in your metropolitan area?
- Which vehicles are in low supply compared to demand?
Update your Sales Strategy
Fast forward to 2019 and car purchases have evolved dramatically. The most notable differences are their shopping behaviour. Consumers are more efficient because the information is easily available over the Internet. Merchants should serve as advisors, not sellers. Buyers often expect transparency, especially when it comes to pricing. Provide important information quickly rather than waiting for the end of the conversation. All most all the buyers want to reduce the amount of time they spent on the dealership. Minimize the time a buyer should spend on your distributor by learning more and formalizing applications online.
Real-time pricing is very important in an age where mobile phones allow you to shop fast. Make sure your price is comparable to your neighbour. Buyers want to reduce the time it takes for a distributor. Minimize the time a buyer should spend on your distributor by streamlining more information and online applications.
Improve Your Website
Today car buyers are starting to shop online. Therefore, having a user-friendly website is essential. Your website is your online store and it has one mission, to get customers to your sale. So the best independent dealers have a website with three key elements. Each key element addresses a specific buyer’s issue.
- Your solutions to the customer’s problem
- Why should your customers trust you?
- A clear call to action, in order to provide an option for the customer.
Avoid Third Party Lead Providers
You might feel that third party sites steal your money and also your clients. They are lead pirates, not the lead generators. Because of the below facts, most of the dealers in the field have tons of complaints about third-party services,
- Low-quality leads
- Hight business cost with 20% annual rate
- Buried listings under sponsored ads
- Competitors are advertised on the listing